{"title":"OI","description":"\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cspan\u003eOur\u003c\/span\u003e\u003cstrong\u003e\u003cspan\u003e \u003c\/span\u003ebest-selling and award-winning\u003c\/strong\u003e\u003cspan\u003e \u003c\/span\u003e\u003cem\u003eOI\u003c\/em\u003e\u003cspan\u003e family acts as both a daily routine and styling agent. \u003cmeta charset=\"utf-8\"\u003eFormulated with \u003cstrong\u003eRoucou oil\u003c\/strong\u003e, the products give extraordinary \u003cstrong\u003eshine\u003c\/strong\u003e and \u003cstrong\u003esoftness\u003c\/strong\u003e to\u003cstrong\u003e any kind of hair\u003c\/strong\u003e. 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Infused with nourishing Roucou oil— a precious extract from the Amazonian Achiote plant, known for its high concentration of antioxidants, beta-carotene, and vitamin A , which help reduce damage from external aggressors and treatments, contributing to a silky hair effect.\u003c\/p\u003e\n\u003cp\u003eIdeal for any hair type, especially \u003cb\u003efrizzy\u003c\/b\u003e, \u003cb\u003edamaged\u003c\/b\u003e, or even \u003cb\u003ehealthy hair\u003c\/b\u003e in need of extra care, the soft, velvety lather gently cleanses while delivering \u003cb\u003eintense hydration\u003c\/b\u003e and boosting natural \u003cb\u003eshine\u003c\/b\u003e. 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Enriched with the iconic Roucou oil and chicory root extract, this product delivers a silky, light bodifying effect that makes your hair look visibly fuller and shinier. With each use, you'll notice your hair is up to \u003cb\u003e2.3 times shinier\u003c\/b\u003e, capturing light for a dazzling glow.\u003c\/p\u003e\n\u003cp\u003eOur leave-in bodifying foam also provides \u003cb\u003eheat protection\u003c\/b\u003e up to 230°C (446°F), safeguarding your hair—whether it's fine or medium-thick—during blow-drying and styling.\u003c\/p\u003e\n\u003cp\u003eThe transformative formula of \u003cb\u003eOI Soufflé\u003c\/b\u003e starts as a liquid in the bottle and turns into a soft foam upon dispensing, ensuring easy and even application. 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